#Svp pokemon license#
Pillsbury and its parent company, General Mills, has parlayed its existing license with The Pokémon Company International to introduce custom packaging with theatrical artwork on its popular Pokémon Shape sugar cookies.Īdditionally, Build-A-Bear joins the party with a film-themed scavenger hunt at select locations worldwide. Typically a fast food partner can bring as much as $50M in media value to a tentpole’s promotional campaign.Īnother global partner, Delta Air Lines, is launching an exclusive, in-flight, behind-the-scenes content piece across nearly 100% of its domestic and international fleet, and will feature the piece on their Spotlight channel, which highlights the best of the carrier’s in-flight entertainment.
#Svp pokemon tv#
Burger King is supporting their efforts with messaging in and outside their restaurants, online and with TV media in select markets and international territories. The program will invite families into the world of the film and will introduce them to six of the film’s prominent characters. on the blockbuster Aquaman, is rolling out a special kid’s meal with six “POKÉMON Detective Pikachu” premiums in its 13K locations worldwide, including the U.S. Global partner Burger King, fresh from their success with Warner Bros. In stores, 7-Eleven’s customers visiting participating locations are greeted with fully integrated signage and will find a treasure trove of fun Pokémon and Pokemon Detective Pikachu items, including a limited edition themed Mystery Slurpee drink and Hi-Hat Mocha coffee flavor tied to a scene from the movie, as well as limited edition custom-branded products such as Pokemon Detective Pikachu chocolate bars, cookies and cupcakes, as well as collectible Slurpee cups, coffee tumblers and straws, Pokémon merchandise and exclusive Pokémon cards. Within the app, fans can become part of 7-Eleven’s Neighborhood Watch to search for missing Pokémon for points and prizes. The film is a perfect vehicle for these brands to speak to a family audience, from children to parents and young adults.”Īctivating in several territories including the U.S., Canada, Mexico, China and Korea, 7-Eleven’s multi-faceted campaign launched on April 10 with a digital, outdoor and in-theater campaign showcasing an exciting interactive AR experience within its 7 Rewards loyalty platform through the 7-Eleven app. We are excited to partner with such formidable brands who can hit key audiences outside the studio’s media buy and extend our target audience beyond the all-important fans in creative and impactful ways and get the word out that this is a must-see film event.”Ĭiting robust support from a range of consumer outlets from food and fashion to hospitality and travel, James Ngo, SVP of Franchise Management for Legendary Entertainment, adds, “The beautiful visuals and cuteness of the Pokémon in Pokemon Detective Pikachu are resonating with our partners in China. Gene Garlock, EVP of Worldwide Promotional Partnerships and Alliances, says, “The Pokémon brand itself is a global phenomenon with an ever-growing fanbase. 'Dune': Denis Villeneuve Sci-Fi Epic Finally Crosses $100M At Domestic Box Office
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